Working with URP

Introduction

Utrecht Running Project (URP) is more than just a running crew — we are a community built on movement, connection, and shared experiences. We believe in creating meaningful moments that bring people together and add value to their lives. If your brand shares our passion for community-driven experiences, let’s explore how we can collaborate.

Why Partner With URP?

Collaborating with URP means engaging with a passionate, grassroots running community. Unlike traditional advertising, our partnerships are built on real connections and meaningful engagement. By working with us, you can:

• Reach an active and engaged community of runners in Utrecht, NL.

• Create authentic brand experiences that resonate with people who value movement and well-being.

• Contribute to events that inspire and bring people together in a positive way.

• Align with a project that prioritizes inclusivity, community, and long-term impact.

Our Values

• Community First – Our focus is on bringing people together through running and shared experiences.

• Authenticity – We work with brands that align with our vision and genuinely contribute to our crew.

• Inclusivity – Everyone is welcome, regardless of beliefs or background.

• Creating Value – Our partnerships must benefit our community, not just serve as promotions.

How We Collaborate

We collaborate with brands that align with our values and bring meaningful experiences to our crew. Some examples include:

• Event Partnerships – Supporting our social runs, coffee runs, or special events in ways that enhance the experience for runners.

• Product Collaborations – Testing and engaging with products that truly add value to the running community.

• Content & Storytelling – Showcasing inspiring stories, training insights, or local running culture in an authentic way.

Our Impact & Reach

URP is an active and growing running community. Here are some insights into our reach and engagement:

• Weekly participation: We host multiple runs per month with consistent attendance. Our Social Run Tuesday counts between 40 to 70 runners. Special events can potentially see the same participation if attractive to our runners.

• Social Media Presence: We focus on quality over quantity — both in our community and online. Our Instagram following of 2,700+ real and engaged members reflects our commitment to authenticity.

• Collaborative Success: Our past partnerships have led to increased brand visibility and genuine community connections.

What We Do Not Do

To maintain the integrity of our community, we do not:

• Allow generic product placements or promotions that do not benefit our runners.

• Work with brands that do not align with our values.

• Accept partnerships that prioritize commercial gains over community impact.

Success Stories

We’ve worked with brands that have brought real value to our crew, from enhancing our runs with innovative gear to supporting unique running experiences. This includes: BROOKS, KARHU, SAYSKY, ALL4RUNNING, WAKULI & more.

Watch the videos (Instagram Reels):

🎞️ BROOKS - Ghost Max pre-launch Shoe Test Run
🎞️ WAKULI - Run & Cold Brew Tasting
🎞️ KARHU - Shoe Test Run & Quiz
🎞️ PLOGGING UTRECHT - Plog Run